Instead, I went straight to my Line chat app to coordinate my upcoming meeting in downtown Jakarta. Because two of the top three social apps in every one of these countries are messaging-first platforms, like WeChat, LINE, Facebook Messenger or WhatsApp. Interestingly, the ubiquity of messaging apps has changed business communication as well, and I don’t just mean internal company communication. In the former, where email and phone calls are still considered the norm in formal and semi-formal business settings, in the latter, relying on WhatsApp, Line, Messenger and WeChat is not only suitable, it’s preferred. WhatsApp, Line, WeChat and Facebook Messenger have become the new platforms for business communication in Asia in a way that email and phone calls could not.

Source: Forbes May 09, 2017 03:00 UTC