Colombo, July 01, 2021: The inaugural edition of the highly successful Lanka Premier League (LPL) reached a cumulative audience of 557 million people through TV, digital-social space and traditional media outlets. Sponsors enjoyed a media evaluation (visibility) of $54.5m and title sponsor MY11CIRCLE enjoyed a ROI of 9.85x. Innovative Production Group FZE is the official right holders of Lanka Premier League (LPL) for 2020-2024. It believes within the next few years, the Lanka Premier League is going to be a highly successful T20 League in the World. Print, electronic and online media too played a very key role in making LPL a huge success taking its daily coverage to 184 million readers across the globe.

Source: The Nation July 01, 2021 12:56 UTC