LAHORE: Following a year-long legal battle, the Intellectual Property (IP) Tribunal in Lahore has concluded that the Pakistan Tobacco Company (PTC) Limited did not infringe any intellectual property rights. As reported by Profit, the verdict pertains to a case wherein creative agency Giraffe Pvt. The IP Tribunal accepted arguments presented by PTC and dismissed the application of Giraffe being devoid of any merit, adding that the creative agency failed to establish a prima facie case against PTC. The creative directional material, PTC claims, was provided by an international creative agency that has thus been unnamed. It is worth noting that despite the aforementioned stay order, PTC published content on YouTube and Facebook pages for Velo Sound Station, in contempt of court.

Source: Pakistan Today December 24, 2020 14:15 UTC