Kids will be protected from exposure to junk food advertising on TV and online as new regulations come into force to help tackle childhood obesity. From today, adverts for less healthy food and drinks will be banned on television before 9pm, and online at all times. Tooth decay is the leading cause of hospital admissions for young children (typically ages 5-9) in the UK. We welcome the government taking action to put children’s health front and centre, to protect young people from the predatory and manipulative marketing of unhealthy food by junk food giants. These new rules are an important first step that begins to rip down the wallpaper of junk food advertising that surrounds young people on TV and online every day.

Source: The Times January 05, 2026 06:21 UTC