Switching to big tech alternatives is easier than you might imagine. Illustration: Jake Hawkins/The Guardianhere’s not much to love about big tech these days. So many ills can be laid at its door: social media harms, misinformation, polarisation, mining and misuse of personal data, environmental negligence, tax avoidance, the list goes on. And that’s before we get to the rampant “enshittification”, as the tech writer Cory Doctorow describes it, which means that by design many big tech products have become less useful and more extractive than they were when we originally signed up to them. We give these companies our attention and our information, which they then turn into big bucks and apparently unassailable monopolies.

Source: The Guardian March 06, 2026 21:41 UTC