45% of people who use Spotify’s free tier ultimately convert to the paid tier: https://on.wsj.com/3MzKaZU People have the money if you have a desirable product. Netflix shouldn’t cut back production to save money, it should stay the course, because only with hit product will people pay every month. If I’m paying for the complete cable package it’s not like I’m pissed that I’m watching one channel at a time. So I’m sitting at home, thinking whether I want to pay $6.99 for Netflix with ads. I’m not paying for Paramount+, I’m not paying for Discovery+.

Source: Wall Street Journal October 15, 2022 02:27 UTC