(March 10): Lego A/S, best known for toys using interlocking plastic bricks, plans to invest heavily in the US, undeterred by the political risks from the Iran War. The expansion was more than twice as fast as the global toy market, which grew by 7% last year, according to market researcher Circana. In the last few years, Lego has invested heavily in expanding its portfolio. “We’ve grown quite nicely in the US over the past three years, and I believe that can continue — both because the market is doing reasonably well and because we’re gaining market share,” Christiansen said. He also said Lego is focused on staying flexible in an increasingly volatile global environment.

Source: The Edge Markets March 10, 2026 08:24 UTC