QPR director of football Les Ferdinand hopes the addition of Kiyan Prince as a new player on FIFA 21 will encourage more young people to put down their knives. QPR work closely with the Kiyan Prince Foundation, which is run by Kiyan’s father Dr Mark Prince OBE, and in 2019 renamed their stadium in the charity’s honour. “Anything we can do to change people’s mindset, we have to do that.”Dr Prince also hopes the impact of this move is a profound one. Kiyan Prince was stabbed to death at the age of 15 (Handout from QPR/PA)“There have been others like him, but he stands out for all the right reasons. All brands involved in the campaign, including EA, Adidas and Topps Cards are donating money to the Kiyan Prince Foundation for licensing the likeness.

Source: Express May 17, 2021 22:52 UTC