Instead, she surprised everyone by launching Fenty Beauty when absolutely no one knew it was in the works. It, like her beauty brand, bore the imprint of inclusivity and diversity. Just like she did with her beauty brand, Riri modelled her own collection of lingerie. Fenty Maison designs luxury products - basically the topmost tier of consumerism - and its first collection was obviously launched in Paris. To enunciate this relationship further, Rihanna’s Fenty Beauty line is under LVMH’s incubator, Fendo.

Source: Daily Nation May 17, 2020 03:56 UTC