When Doris and Donald Fisher opened their first Gap store, on Ocean Avenue in San Francisco, in the summer of ’69, they didn’t start out selling Gap jeans, for the simple reason that Gap jeans didn’t exist. Levi Strauss CEO Chip Bergh, left, was joined by CFO Harmit Singh at the New York Stock Exchange Thursday, when the 166-year-old company went public for the second time. ( Richard Drew / AP )When Levi Strauss & Co. went public this week, for the second time, it offered up a case study in building back from failure. “To this day, we continue to operate our company with these values through an approach we call ‘profits through principles,’” the company stated in its prospectus. It means doing business in an ethical way and ensuring that the people who make our products are treated fairly.

Source: thestar March 24, 2019 21:00 UTC