And now, it is easy to find out how Facebook has categorized you — as very liberal or very conservative, or somewhere in between. Then look for a box titled “US Politics.” In parentheses, it will describe how Facebook has categorized you, such as liberal, moderate or conservative. Advertisers, including many political campaigns, pay Facebook to show their ads to specific demographic groups. The labels Facebook assigns to its users help campaigns more precisely target a particular audience. It is not clear how aggressively Facebook is gathering political information on users outside the United States.

Source: New York Times August 23, 2016 14:37 UTC