Lincoln Continues Cocooning Customers With New Nautilus - News Summed Up

Lincoln Continues Cocooning Customers With New Nautilus


The 2021 Lincoln Nautilus. LincolnThere’s little more soothing than Matthew McConaughey whispering his barely audible, soporific nothings in your ear in those Lincoln commercials. The new Nautilus is an update of the second of four nameplates in the increasingly attractive stable of utility vehicles Lincoln has established in the last few years. This lineup has brought Lincoln “premium clientele from a household-income perspective,” Trevor Scott, Lincoln’s brand marketing manager, told me. We’re seeing a good mixture of premium customers as well as people moving up from non-premiums.”The new Nautilus “completes that portfolio,” Scott said.


Source: Forbes November 30, 2020 21:22 UTC



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