FILE PHOTOSafaricom-backed taxi hailing app Little Ride has sparked another vicious price war with archrival Uber by slashing fares by a third to set the lowest cab tariffs in the Kenyan market. Little Ride, developed by local IT firm Craft Silicon, is banking on the new prices to grow market share and overtake Uber in race for customers. “Little will be reducing the price to Sh30 per KM from this Friday,” Kamal Budhabhatti, founder of Craft Silicon, told the Business Daily. Little Ride launched in Nairobi in July and presently records about 3,500 journeys daily from its pool of 1,600 active drivers, and is ranked the second biggest e-haling app in Kenya. Previously, Mondo Ride charged Sh58 per kilometre and Sh4 for every minute spent in the journey, plus Sh100 base fee.

Source: Daily Nation November 25, 2016 08:36 UTC