Cadbury has slashed the size of its selection box Fudge bars by 12 per cent in an effort to combat childhood obesity. It also comes a year after the company decided to bring back its Fudge bars to the Christmas selection boxes after customer outrage. Mondelez, the owner of Cadbury, has shrunk the size of its selection box Fudge bars by 12 per centDespite the reduced size of the Fudge bar, the Double Decker, Crunchie and Wispa bars inside the selection box are still more than 100 calories while the Treatsize Buttons and the Dairy Milk Kids Bar remain under 100 calories. In 2017, the chocolate giant removed the Fudge bar from its Christmas selection packs and replaced them with the Dairy Milk Oreo bar. Cadbury recently launched a new Dairy Milk chocolate bar variant with 30 per cent less sugar in response to concerns about rising obesity.

Source: Daily Mail November 06, 2020 02:26 UTC