33 Live streaming channels achieved over 100 million RMB ($15 million USD) in salesNearly 500 live streaming channels reached 10 million RMB ($1.5 million USD) in salesThese results don't come as a surprise. Zoe Zhang from And Luxe helping brand broadcast on Alibaba's live streaming platform Taobao Live. Key 11.11 Live Streaming Content Trends:Over the course of 2020, several live streaming content trends emerged and during 11.11 we saw all of them come into play. During 11.11, Douyin did 18.7 billion RMB or $2.8 billion USD in sales, the majority of which came from live streaming. Live Streaming Poised for Continuous GrowthAfter the explosive year that live streaming had in 2020, we can expect to see new user adoption rates decrease in 2021.

Source: Forbes November 16, 2020 14:37 UTC