Lonely lingerie's worldwide revolution of body positivityGreta van der Star New Zealand lingerie brand Lonely doesn't do usual. READ MORE:* US reality star Kylie Jenner wears NZ's Lonely Lingerie* Mercy Brewer stars in Lonely Lingerie campaign* Lonely Lingerie celebrates all women* How New Zealand fashion brands use Instagram​While brands like Dove and Special K are scrambling to sell to women by highlighting how much of an issue body positivity is, Lonely leapfrogs this conversation with an approach far more revolutionary – rather than questioning beauty standards, Lonely is actively changing them. Zara Mirkin Girls creator Lena Dunham, left, and actor Jemima Kirk became part of the Lonely Girls project last year. Within a few seasons, working with young female photographers including Mirkin and Harry Were on an ongoing series of portraits called the Lonely Girls project, Lonely began to formulate a signature aesthetic. Shot in natural light, usually in their own homes or gardens, with little or no hair and makeup done, Lonely girls might have armpit hair or stretch marks or soft, cushiony bits.

Source: Stuff November 18, 2017 15:56 UTC