The idea, after all, started as a joke. “I was going through a breakup, and when I finally tried a dating app, I felt it was superficial and cringe-y,” said Austin Kevitch, 29, the product designer in Santa Monica, Calif., who came up with Lox Club. “I thought it’d be cool to have one that’s more self aware for down-to-earth people. The kind of people who make fun of dating apps. To my surprise, when I first launched it as a tongue-in-cheek website last year, tons of people started applying.”I also had to try it.

Source: New York Times December 19, 2020 09:56 UTC