The amendment to the data protection bill, laid down by Lady Kidron, calls for technology companies to be subject to “minimum standards of age-appropriate design”. Kidron has argued that the key is preventing the commercial imperatives of large companies being prioritised over the rights and wellbeing of children. It could also require commercially driven content presented to children to be clearly identified. “We want to keep children safe online, but this particular amendment risks creating confusion about data protection responsibilities.”YouTube accused of 'violence' against young children over kids' content Read moreA Whitehall source said a code of conduct had already been introduced in other legislation. But Kidron said the code was restricted to social media companies and concerned with bullying and abuse.

Source: The Guardian November 18, 2017 13:00 UTC