The coronavirus crisis has transformed athleisure wear into everyday wear, obviating the need for most other clothing for many consumers. Not surprisingly, shares of Lululemon Athletica are hitting new highs. Unlike consumers’ backsides, they may not face meaningful compression soon. At-home fitness products have been relative beneficiaries of the coronavirus as consumers shift away from gyms and in-person classes. Shares of stationary bike company Peloton Interactive, for example, are up over 130% since mid-March.

Source: Wall Street Journal May 14, 2020 15:22 UTC