SAN FRANCISCO — Lyft said on Wednesday that it was embarking on a corporate restructuring that would result in job cuts, as the ride-hailing company grapples with questions about whether it can make money. The layoffs will affect around 90 people in Lyft’s marketing and enterprise sales departments, the company said. In marketing, Lyft is shifting from city-by-city marketing groups to regional teams, while its enterprise sales group is shuffling which markets are its top priorities. “We’ve carefully evaluated the resources we need to achieve our 2020 business goals, and the restructuring of some of our teams reflects that,” said Alexandra LaManna, a Lyft spokeswoman. Last year, Lyft’s chief rival, Uber, laid off more than 1,000 employees in several rounds of cuts.

Source: New York Times January 29, 2020 18:12 UTC