M&M, which has invested Rs 1,200 crore on its OJA platform, launched its sub-compact, compact, small utility tractors. The OJA 2127 is priced at Rs 5,64,500, while the OJA 3140 will be priced at Rs 7,35,000. With the launch of the OJA platform the company expects to double its tractor export volume in three years. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25 per cent of the global tractor industry, while opening new markets like Europe and ASEAN. Unveiling seven agile lightweight 4WD OJA tractors (21-40 hp) in India, equipped with pioneering technologies, truly embodies our commitment to revolutionise farming worldwide,” said Hemant Sikka, President–Farm Equipment Sector, Mahindra & Mahindra.

Source: The Hindu August 15, 2023 23:08 UTC