M17 Group launches Live and Social commerce service in ThailandIntroducing M17 Group (M17), Asia’s leading live technology and entertainment content company. According to Facebook reports, the social shopping market, known as 'Conversational Commerce' in Thailand, is worth US$4.8 billion. Based on the behaviour of Thai consumers doing business through social media in 2020, M17 Entertainment Group established a Bangkok office in mid-2019 under the name M17 Services (Thailand), providing a one-stop service for live-commerce in Thailand. “The trend of e-commerce business in foreign countries is currently stepping into Live-commerce which connects social media, e-commerce and streaming platforms,” said Nikki Assavathorn, Thailand Country Head, M17 Services (Thailand). M17 Services Thailand provides “NAKLIVE” KOL (Key Opinion Leader) service to facilitate brands and merchants that need professional streamers with high live-selling capability.

Source: Bangkok Post February 18, 2020 03:00 UTC