Those who become faces of the live channel will be offered a percentage of any sale that they drive on TikTok Shop. MAC is kitting out its UK shops with mini studios (MAC Cosmetics/PA)MAC, which is part of the Estee Lauder group of beauty brands, said the first live shopping show will stream from its Carnaby Street store in London. It is hoping that tapping into social media shoppers will also bring more people into its more than 230 standalone shops and concessions. Sara Staniford, the vice president and general manager of MAC in the UK and Ireland, said: “MAC has always been driven by our artists and the communities they create. “TikTok Shop gives us an exciting new way to celebrate that creativity and connect with beauty lovers in real time.

Source: The Herald March 23, 2026 00:45 UTC