MDI Buys Moroccan Agency InsightekAustralia-based mobile insights consultancy MDI has acquired a majority stake in Moroccan based research agency Insightek, for an undisclosed sum. MDI (Mobile Digital Insights) says the buy moves it boldly into the North African and Middle East markets, complementing its existing presence in Australia, South Africa, Kenya, Belgium, the UK, the USA and Argentina. Insightek was founded in 2018 by Nabil Abouzaid and conducts full-service research across the North African region. He comments: 'Insightek's acquisition by MDI means a transformative opportunity for our company not only in North Africa but also in the wider Middle East and Francophone Africa region. MDI Group CEO James Fergusson comments: 'MDI's in-the-moment mobile research offer is ideally suited to the needs of clients in North Africa and the Middle East.

Source: The North Africa Journal July 04, 2023 01:46 UTC