New Delhi: MPaani Solutions Pvt. Ltd, a consumer and retailer data analytics start-up, on Thursday said it has raised $1.35 million in a pre-series A round led by IDG Ventures. m.Paani offers loyalty programmes to consumers and retailers, and delivers the data generated through these channels to companies and brands for market intelligence. Both consumer and retailer loyalty programmes are managed through m.Paani mobile app. According to Hazari, m.Paani has created a technology pipeline, which through its retailer loyalty solutions and the consumer loyalty programme constantly feeds data back to the company.

Source: Mint March 16, 2017 06:11 UTC