The three-year deal comes after LaLiga broadcast matches on social media platform Facebook for a similar period. In fact, that’s why we worked with Facebook before this,” Aakriti Vohra, Head, Brand Properties, LaLiga India, told The Indian Express. Apart from MTV, LaLiga matches will also be aired on select national and regional channels of the network, and live-streamed on Voot and Jio platforms. MTV’s extensive social media and digital clout will ensure that LaLiga engages fans through a multi-platform approach,” it added. “Viacom18 will leverage its TV, digital and social assets to make LaLiga a household name in the region.”

Source: Indian Express July 07, 2021 19:01 UTC