Between these fourth-of-July extravaganzas, and the venerable Macy’s Thanksgiving Day parades, ... [+] Macy’s shows it knows how to produce a grand experience. Between these fourth-of-July extravaganzas, and the venerable Macy’s Thanksgiving Day parades, Macy’s shows it knows how to produce a grand experience. Getting Small, Y’allThe much-ballyhooed Market by Macy’s, developed to be a small, off mall concept to counteract mall fall, conceptually makes sense. To succeed, these concepts will have to hit a moving bullseye mix of the right products, services, and locations to hope to compensate for the underperforming mall stores. With the importance, expense, and duration of the Market by Macy’s planning process, one wonders how they missed the target so spectacularly?

Source: Forbes July 14, 2021 02:26 UTC