Macy's rethinks Black Friday bonanza in era of pandemic Macy’s is refashioning what the Black Friday sales bonanza will look like in a pandemicNEW YORK -- Macy's is refashioning what the Black Friday sales bonanza events will look like in a pandemic. “We have a very strong game plan about how we’re going to keep this trend of digital going," Gennette said during a conference call. Gennette said that Macy's will release details about plans for Black Friday — the day after Thanksgiving that traditionally kicks off holiday shopping — in early September. Macy's reiterated that quarterly revenue slid 45% to $3.02 billion from $5.5 billion last year. In Texas, which has emerged as a hot spot for the virus, Macy’s business softened a bit in the past two weeks, he acknowledged.

Source: ABC News July 01, 2020 15:54 UTC