In 2013, Kittredge kicked off ISlide -- the Vistaprint for footwear -- which he took from concept to market within six months. Through smart marketing tactics and partnerships, his slide sandals slipped onto the feet of many entertainers and pro athletes. ISlide got plugs on the Ellen DeGeneres Show, the Chelsea Handler Show and ABC’s hit business reality show Shark Tank. When they weren’t on the court or field, athletes lived in slide sandals.”The slides cost about $15 to produce. But the “secret” customization process takes place at the Norwood, Mass.

Source: Forbes March 05, 2017 15:05 UTC