Malaysia Healthcare Travel Council (MHTC) has probably the biggest medical tourism marketing budget in the world. It has recently announced it will be working closely with a network of medical travel agents in target markets, serving as its extended arm to run marketing and promotional activities and to raise the destination’s profile. MHTC has said it is launching an Affiliate Membership Programme to continue training medical travel agents to provide the best medical travel experience. The medical travel agent marketing plan is within the MHTC Blueprint 2021-2025, focusing on building on existing offerings and enhancing the Malaysia Healthcare experience through niche branding initiatives tailored to target markets. MHTC has said it will continue forging industry resilience via stronger public-private partnerships with stakeholders and industry players to rebuild medical tourism in a sustainable manner.

Source: The Times April 27, 2022 11:15 UTC