"The fact that by identifying as female he was still able to purchase a Pink IPA makes no difference. I accept what Dr Bower says, namely that identifying as female was the only way he could purchase a Pink IPA at a cost of £4." He added that Dr Bower would have felt "humiliated" and it was "not a pleasant experience for him". It states: "As part of this campaign, the defendant says it rebranded its product, Punk IPA and sold this as Pink IPA. It adds that Brewdog argued that as Dr Bower claimed he identified as female, he received no different treatment and was able to purchase the Pink IPA.

Source: Daily Mirror June 17, 2019 21:21 UTC