Mastercard Inc. is removing its name from its logo in most contexts, leaving the interlocking red and yellow circles to represent the brand on cards, in stores, at events and in advertising. The move continues an effort to play down the “card” in “Mastercard” as new payment methods and technologies spread. It also places the company among a small group of marketers such as Apple, Nike and Target that have preferred to go by visual symbols alone. Mastercard conducted more than 20 months of world-wide research to make sure people could identify it from the logo even without text, according to Raja Rajamannar, chief marketing and communications officer at Mastercard.

Source: Wall Street Journal January 07, 2019 11:03 UTC