Dallas-based Match operates several dating apps, including Tinder, Hinge and OkCupid, as well as its namesake brand. Match released video-chatting features for its apps in the spring as users started avoiding traditional dating spots such as bars and restaurants. Photo: Match Group“I think people thought this was the only avenue, and they didn’t want to give it up,” Mr. Swidler said. Before the pandemic, customer adoption of video was low, Mr. Swidler said. “There are some real benefits to it from a dating perspective,” Mr. Swidler said, adding that dating via video call can be more efficient and make people feel safer.
Source: Wall Street Journal August 10, 2020 21:00 UTC