"At Matrix Communications Group, people are at the heart of what we do and this is evident in the specialist agencies we've acquired over the last nine months," says the group. It will also be establishing Zindi, a group of African data scientists who will help make sense of the numbers. "The Matrix Group is excited about these partnerships as we believe they will help propel our footprint and also allow us to tap into local talent in each country to solve business pain points within the continent to future-fit our group," says Dineo Mahloele, managing director of the Matrix Group. "We want to be known as a continental creative hub that's strong in business strategy, not just as agencies," the group adds. "To celebrate Africa Day on 25 May, the group has partnered with Good Governance Africa, which is an NPC led by Chris Maroleng.

Source: The North Africa Journal May 25, 2021 06:56 UTC