Columnists Mature consumer market segment that Kenya ought to tapAmazing panorama beach landscape. According to the survey and report conducted by Boston Consulting Group, mature consumers exhibit a greater inclination towards travel, exploration and trying new experiences. They feel financially secure and are considered resilient spenders, making them a highly valuable consumer segment, particularly during periods of economic uncertainty. Mature consumers have significantly more influence over younger consumers than the other way around. The mature consumer needs improved customer experience.

Source: The North Africa Journal August 06, 2023 21:17 UTC