Maurice Lacroix focuses on Thailand’s growing luxury watch market, targeting Millennial consumersMaurice Lacroix, a Swiss luxury timepiece brand with 45-year history, recently launched a new line in its ‘AIKON’ collection, among others, at the “Aikonic Novelties of 2020 Collection” event. The event marked the launch of the marque in Asia and an exclusive opportunity for Thai Maurice Lacroix fans. In recent years Maurice Lacroix has focused on Asian markets such as China and Hong Kong. Thailand has a growing luxury watch market as domestic “Millennial” consumers born between 1980 and 2003 continue to exercise strong spending power. In Thailand Maurice Lacroix has both an internet sales channel on the Central Online platform plus eight counters at Siam Paragon, Emporium, CentralWorld, Central Chidlom, Central Ladprao, Central Pinklao, Central Festival Pattaya Beach, and Central Festival Phuket.

Source: Bangkok Post February 26, 2020 12:11 UTC