McDonald’s Corp. is buying Israeli digital startup Dynamic Yield Ltd., in a bid to improve in-store ordering and online marketing at the burger giant. As part of the deal announced Monday, McDonald’s will pay more than $300 million for closely held Dynamic Yield, people familiar with the matter said. The deal is the fast-food giant’s first acquisition in years and its biggest in two decades. McDonald’s...

Source: Wall Street Journal March 25, 2019 22:16 UTC