McDonald’s has a burger strategy to spark growth in the next few years. And it’s investing in more marketing campaigns to get people craving its burgers and fries — and, increasingly, chicken sandwiches, too. McDonald’s plan for bigger burgers comes at a time when many customers are looking for ways to spend less — and as a pricey McDonald’s burger has become something of a symbol of inflation. - Brandon Bell/Getty ImagesThe increase would be “the fastest period of growth in company history,” McDonald’s said in a statement. Getting people to commit to McDonald’s by joining a loyalty program is as important as expanding geographically, Joe Erlinger, president of McDonald’s USA, said during Wednesday’s investor event.

Source: CNN December 06, 2023 18:55 UTC