McDonald’s plans to sell a $5 meal bundle this summer as the burger giant seeks to hang on to cost-conscious consumers, and rivals ramp up promotions. McDonald’s said Wednesday that offering nationally advertised value deals is meaningful for its customers. Franchisees, which account for the lion’s share of McDonald’s operators, set most menu prices in their locations. McDonald’s thanked operators for swiftly approving the deal in an internal message Tuesday night. The National Owners Association, a group of U.S. McDonald’s franchisees, said it supported the deal, though it wished the company kicked in more money to support the offer.

Source: Wall Street Journal May 16, 2024 06:51 UTC