McDonald's launches 'McValue 2.0' menu to win back cash-strapped customers - but Burger King is one step ahead - News Summed Up

McDonald's launches 'McValue 2.0' menu to win back cash-strapped customers - but Burger King is one step ahead


As pressure from rival chain Burger King mounts, McDonald's has announced major changes to its menu to make dining out more affordable for cost-cutting customers. In an effort to win customers back as Burger King sees a jump in sales, McDonald's will launch its new 'Under $3 Menu' - featuring the chain's cheapest staples - on April 21. While Burger King saw sales grow 5.8 percent last year, McDonald's stock was down 6 percent in the past month - significantly worse than the 3.7 percent fall projected by analysts. Burger King and McDonald's have been heating up their rivalry in recent months, with Curtis appeared to mock McDonald’s CEO Chris Kempczinski in a now-viral social media video. McDonald's remains one of the most profitable chain restaurants in the world - Chinese chain Mixue Ice Cream & Tea overtook McDonald's as the world's largest fast food chain by store count.


Source: Daily Mail April 08, 2026 16:39 UTC



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