The world’s biggest burger chain confirmed to Reuters it plans to launch its crispy chicken sandwich in “classic”, “deluxe” and “spicy” versions on Feb 24. “I would bet big time that McDonald’s never competes in the chicken business,” restaurant marketing consultant Chas Hermann said of the menu additions. A social-media-fueled war between privately-owned Chick-fil-A and Popeyes raised the game for the fast-food industry after Popeyes launched its first-ever chicken sandwich in August 2019. If McDonald’s crispy chicken is successful, an average location could sell as many as 150 sandwiches per day, said Credit Suisse analyst Lauren Silberman. McDonald’s McNuggets, which are processed, battered, partly pre-cooked and frozen before shipping, are one thing.

Source: bd News24 January 04, 2021 16:30 UTC