Many categories have seen differences in shopping behavior across generations and the meat industry is no exception. Jeff Fromm: How should meat companies rethink what they can do for the meat case to attract a consumer with a high demand for protein? The more a consumer increases and diversifies their meat and poultry purchases, the more meat is consumed in the household. Companies within the meat industry are investing in consumer insights more than ever before. Consumer insights will be critical for companies to bring innovation, convenience, health and value to the meat case.

Source: Forbes March 19, 2019 20:46 UTC