Media: When abundance kills meaning, nonsense becomes the most efficient content - News Summed Up

Media: When abundance kills meaning, nonsense becomes the most efficient content


Consumer Insight: Audiences are not choosing meaninglessness consciously; they are responding to stimuli engineered to bypass reflection. Main consumer trend: Sense-making fatigue → passive consumptionConsumers are increasingly disengaging from interpretation, opting instead for content that requires no effort to process. Industry Insight: Platforms benefit from reduced friction, but at the cost of user trust and cultural coherence. Core Industry Trend Content industrialization — Media behaves like manufacturing. Consumer Insight: Users will increasingly reward spaces that feel human, bounded, and intentional.


Source: The Guardian December 29, 2025 20:48 UTC



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