Considering his line of work, Gogia understandably used to mainly follow actors, comedians and other TV personalities on social media . But there’s a catch: social media advice, particularly if it’s about a specific product, may not always be reliable. Gogia follows financial influencers like Ankur Warikoo, Rachna Ranade and the comedian Tanmay Bhatt, who has recently started making finance videos, among others. Several social media influencers who put out personal finance content in regional languages have also amassed a huge following in recent months. For money influencers especially, the absence of Sebi guidelines is a big vacuum.

Source: Mint July 07, 2021 16:52 UTC