Particularly in the upper strata of society, women are pressured to debut a brand new gown at each and every ball or event. Here, she explains the thinking behind the ascendant business, and explores the challenges she’s faced along her entrepreneurial journey. Covetella solves both problems by allowing you to experience fashion without having to own it, and enables you to monetize your closet by simply sharing your style. Chen: Surprisingly enough, our customers don’t make selections based on brand — they just want whatever looks good on them. The team is a critical factor, so wherever I can find a good local partner is likely where we’ll go next.

Source: Forbes May 09, 2017 05:37 UTC