The Glitch has been doing an excellent job especially on the Netflix India’s account where they have literally become the extension of the company understanding the brand ethos of the company. Not many are aware about the agency called The Glitch responsible for Netflix’s witty social media presence and larger advertising strategy in India. The over 250-people strong agency, which operates out of Delhi and Mumbai, managed to grab the attention of country’s biggest media agency GroupM which bought a majority stake in the outfit in February this year for reportedly for Rs 150 crore. Most likely, a film buff will get to work on a Netflix account while a foodie might write a copy for Kwality Walls. “For a lot of our FMCG brands, we not only help create ads, we also handle their e-commerce solutions leading to end point sales,” she added.

Source: Mint September 05, 2018 09:07 UTC