Mercedes' goal is simple: Become the "most desirable electric vehicle luxury brand," according to Dimitris Psillakis, president and CEO of Mercedes-Benz North America. "To be the most desirable electric vehicle luxury brand, we have to strike a balance between good products and good design but also supportive service," Psillakis told ABC News. "We don't see Tesla as a luxury competitor ... we see Tesla as a disruptor in the automotive sector, especially when it comes to electric vehicles." PHOTO: Mercedes-Benz's battery plant in Bibb County, Ala., provides high-performance lithium-ion batteries for the company's electric SUVs. Mercedes-Benz's message for Tesla: 'We want to be most desirable electric vehicle luxury brand' originally appeared on abcnews.go.com

Source: ABC News May 28, 2023 19:06 UTC