The consequences of epic weather events, including record-breaking droughts, floods and temperature fluctuations, are being recorded in shopper traffic and retail sales. Unusually warm weather in January was credited with influencing higher-than-expected retail sales that month – 3.2%, according to CNN. But by March, U.S. retail sales declined by 1%, more than twice the 0.4% decline predicted (per USA Today). Here are a few more tactical steps retailers can take, day-by-day, to better prepare for weather events. Speak Mother Earth’s Language, And She’ll Speak YoursCatastrophic weather events are becoming as seasonal as farmer’s markets and snow skiing.

Source: Forbes July 22, 2023 01:00 UTC