That was a bigger jump than both the day MLS Season Pass became available and opening day of the season. Messi’s draw for MLS Season Pass and Apple TV+ is a sign of how rights and distribution partnerships with major sports leagues can have knock-on benefits for streaming platforms. Apple sells MLS Season Pass for $12.99 a month or $39 per season to people who also subscribe to Apple TV+ and $14.99 a month or $49 per season to those who don’t. MLS season ticket holders—a core group of soccer devotees—were given free subscriptions to MLS Season Pass for this year. Fifteen percent of those who signed up for MLS Season Pass during that period also signed up for Apple TV+.

Source: Wall Street Journal September 05, 2023 14:41 UTC