Meta’s Twitter rival app Threads on Tuesday rolled out its first major batch of updates since its launch two weeks ago as it works to maintain momentum. All new features should be available to iOS Threads users by the end of Tuesday, Roth said. Threads users have been clamoring for updates since its launch. User engagement on Threads has dipped since its first week, according to web traffic analysis firm Similarweb. And Meta executives have teased plans to improve the app in hopes of getting users to keep coming back.

Source: CNN July 19, 2023 04:35 UTC